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Pricing Model for Web Application Security subscriptions

I've spoken with several customers about this cool, new offering, but I am not finding anyone interested in adding a WAF subscription to their current installation.  One client went so far as to say that they have a half-dozen webservers, and probably wouldn't spend the cost of a 250-IP WAF license, nor were they likely to bring up a separate box with 10-IP licenses for Network Security and Web App Security.

If the intent is to go after new customers, then that would seem to be the hosting sites, but I can't imagine they don't already have a product in place, and replacing an existing solution requires a lot of prospecting to find people dissatisfied with their current solution.

In any case, I'm at the stage in the selling cycle where the work can be hard: "The most important sale a salesman ever makes is the very first one... to himself." - W. Clement Stone

I think the WAF license should be priced by the number of real-server IPs protected, not by the number of Users protected by the Artaro' other functions. I'd welcome an email exchange with other resellers and/or a public discussion here.  Maybe there's something I don't understand.

Cheers - Bob
PS I just realized that my customer could put the 10-IP unit inside the network protected by their 250-IP Astaro, so it wouldn't need a Network Security subscption, only Web App Security.


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  • Good question, Eric...

    Closed access only for ACEs and Astaro Support, trainers and developers.  Newer ACEs might feel more comfortable asking questions in a forum invisible to their customers.  More ACEs might participate if they knew they wouldn't have to wade through a lot of beginner questions and wouldn't be "giving away" knowledge to customers for free.

    There are lots of possible answers, but my view is that we try it.  If it works, keep it in place.  If it doesn't work, shut it down.

    I think that neither the Dealer nor the ACE forum would have a negative effect on participation in the open forums.

    Cheers - Bob
     
    Sophos UTM Community Moderator
    Sophos Certified Architect - UTM
    Sophos Certified Engineer - XG
    Gold Solution Partner since 2005
    MediaSoft, Inc. USA
  • I agree with that too, it would be very helpful to have such forum
  • I think the pricing is fairly reasonable...  I did think they were going to license this by protected website hosts (that does make a little more sense to me given the nature of the feature), but I think it's within reach of customers that need this functionality.  Maybe sell it in bundles of 10 hosts, etc.?

    CTO, Convergent Information Security Solutions, LLC

    https://www.convergesecurity.com

    Advice given as posted on this forum does not construe a support relationship or other relationship with Convergent Information Security Solutions, LLC or its subsidiaries.  Use the advice given at your own risk.

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  • I think the pricing is fairly reasonable...  I did think they were going to license this by protected website hosts (that does make a little more sense to me given the nature of the feature), but I think it's within reach of customers that need this functionality.  Maybe sell it in bundles of 10 hosts, etc.?

    CTO, Convergent Information Security Solutions, LLC

    https://www.convergesecurity.com

    Advice given as posted on this forum does not construe a support relationship or other relationship with Convergent Information Security Solutions, LLC or its subsidiaries.  Use the advice given at your own risk.

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