i do not know how this trade would work but users could have the option of being partial or complete mirrors for the database they could be setup to auto submit content based on AI or other known detection such as a virus and content common to spam so that a great service becomes even better and home and bussiness users get another option to secure their networks against ad and adware not to mention harvesting the content of these unwanted ads would allow sophos to improve their spam filter as well this is truly a case the more one knows or the bigger their data base is the better off they are as long as the false positives are minimized there are over a dozen similar services adbloc seems like one of the best
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