I downloaded the VMWare image of Essential Firewall, and tried to get it running on VMWare Server 3 running on 64 bit Windows 7. The VM loads just fine. I can log into the shell. I cannot access the web admin page.
I have confirmed that the Essentials Firewall has the IP address of 192.168.0.1 and I changed VMnet8 to 192.168.0.2/24. I have tried loading web admin from IE on my laptop, and from firefox on an Ubuntu VM. Both just timeout.
I tried on a different Windows 7 laptop with VM Player 3. I have the same issue. I must be doing something wrong, but I am following the readme.pdf fairly closely, and the instuctions are so straight forward that I find it hard to imagine that I am missing anything.